The Google Search-based Keyword Tool
The Google search based keyword tool Provides keyword ideas for your actual content, to allow you to optimise your keyword campaigns. The Search based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website
- Based on actual Google search queries
- Matched to specific pages of your website with your ad and search share
- New to your Adwords account (typically excluding keywords matching those already in your account)
Utilising the search based keyword tool (SbKT), is the perfect complement to the Keyword Tool in AdWords. By entering your website URL into the keyword tool, the SbKT scans the website and creates a list of relevant historical Google search queries for the website and its content.
Use the SK Tool to Get Instant Long Tail Results
Before we delve into the specifcs of using the search based keyword tool lets just take a step back and review the basics of long tail search keywords. If you have some content the "short head" is considered the top few keywords, perhaps 5-10 keywords that are relative to your content. These ten keywords drive large amounts of traffic. Long tail refers to the other 100-500+ keywords that drive smaller amounts of traffic, but as a whole contribute a far greater amount of traffic to your site.
By utilising the search based keyword tool you can quickly identity long tail terms that are 100% relevent to your content.
How does the Search based keyword tool do this?
Its very simple - The SK Tool uses real, live google search data combined with the googlebots crawl of your content to identify relative keywords for you. Within minutes you can identiy thousands of keyword and phrase combinations which you can use within your content using basic search engine optimisation techniques.
How do I use the keyword tool?
Open the keyword tool by pointing your web browser to http://www.google.com/sktool and you will be presented with the following screen.
Once loaded, simply enter your websites URL and some keywords that you want to focus on. When you press Find you will get a list of related keywords.
You can now use your data to improve your adwords campaigns and adjust your content to target more long tail phrases.
Final Step - Putting it all together
The google search based keyword tool finally shows which page on your website is relevant for that keyword.This is very important because you don’t want to buy keywords and send the traffic to irrelevant landing pages. The google search based keyword tool solves this problem by telling you exactly which page on your site is the optimal landing page for a given long tail keyword.
Keyword Improvements using the Sk Tool - Summary
- Use the SK Tool to work out which keywords to buy to get traffic
- Find out your share of that keyword traffic
- See how much you might pay for your keywords for a top 3 paid search position
- Determine where to send this traffic to maximise your keyword conversion
Keyword alternatives and working with misspellings
When you write about a piece of content, particularly articles that may be used on the web the first excercise it is normally worth running a keyword density check on the text, to see what repeating keywords apear in your body of text. When you have identified the keywords that have the highest density in your content then you can approach your further analysis in two ways:
1) Apply techniques to research alternative keywords, using resoruces such as google adwords keyword tool to find relevent alternatives to your keywords.
2) Use keyword research tools to identify common misspeling of your keywords and accomodate a covering paragraph in your document to cover the keyword misspells